Case studies

Gender
- Taking the plunge! Jennifer Lopez showcases her cleavage in low-cut gown on dinner date with toyboy Casper Smart.

Age
- Newly-single Louis Tomlinson invites five girls back to his hotel room after a boys' night out in London.
- The Inbetweeners TV show, based around 4 teenagers who go out drinking and up to no good.
- Grandmother sobs in court as she's sentenced to 55 years for murdering husband, chopping up his body and taking it with her when she moved.

Ethnicity
- Knife-wielding criminal who dodged the bullet that paralysed five-year-old girl in botched hit is jailed for ruthless break-in (a black man).
- Wayne Rooney, David de Gea and Louis van Gaal meet ill fans in 'Dream Day' organised by the Manchester United Foundation.
- Downton Abbey TV show, based predominantly around the middle and upper class, while set around WWII.

Events
- Jihadi John and ISIS are creating a cult of misfits, thugs and the mentally ill says Britain's top anti-terror commander.

Issues
- Caught on a cyclist's helmet cam: The dramatic moment criminals on a moped SNATCH a mobile phone from a woman walking on the pavement.

National and Regional Identities

- Shameless TV show, set on a council estate. Set in the North of England, in a working class area.

- Journalist spends the day with a giant blond guinea pig wearing odd socks who, despite a car crash personal life, is mobbed wherever he goes. Mr Johnson received lots of attention from female fans in election run-up. Britain’s most popular politician stepped out with David Cameron this week.

- You've been warned! Dad puts his muscly picture on a t-shirt for his daughter to scare the boys away (AUS).

- Where your computer goes to die: Shocking pictures of the toxic  'electronic graveyards' in Africa where the West dumps its old PCs, laptops, microwaves, fridges and phones.

Example: Germanwings Crash

The Times newspaper

The audience for this particular media is those with a higher reading ability. Despite being a moderate newspaper, it often supports the Conservative Party in particular. It is intended to be read by people who are more focused on specific information, and generally uses fewer images, with the page being dominated by narrative, suggesting a middle class audience.

It uses more complex language than a lot of liberal newspapers and focuses more on text than images.  There is only a very small image of the pilot present, while there are many paragraphs of information either side of it.

It addresses its audience in a very serious way, highlighting the dangers of flying. The headline reads: "Killer pilot 'had made plans to go down in history.'"

It seems like there is a split between the victims and the killer being represented in the text and therefore both share an amount of control. However because of the title, it suggests more attention on the pilot as opposed to the victims' families.

Ideologies being represented are to show the dangers of people in society and that even people with high authority and a level of responsibility, can commit mass murder. It is warning people of threats they may face, while highlighting the issues trying to be solved in order to make their flying experience safer.