Dominic Joy
Analysis of Research for Pre-production
The style of magazine that I will be creating is of a professional looking sports magazine for older and more experience audiences. A good example of what I will be basing my design on is of "FourFourTwo" magazine. Both my research through the survey and textual analysis has given me a good understand of how my pre-production will look.
The survey that I created featured 10 questions, ranging from 7 closed questions such as "How often do you buy magazines?" to 3 open questions like "What qualities does there need to be in a magazine to make you want to buy it?". The reason I chose 7 closed questions was to get quick and simple responses that would help give me a clear understanding of what makes a good magazine. The 3 open questions were more time-consuming for the person answering, however game me more person and in detail information which is equally important in good research.
From my research I learned a number of things for how to present my magazine. For example I was told that magazines are becoming less and less popular than reading online for many different reasons such as it being a lot easier and comfortable to get information from online compared to going out and buying a copy of a magazine. Also that in order for someone to want to pick up my magazine it had to be bright and exciting to the reader, even though FourFourTwo is more of a professional looking magazine compared to another football magazine like "KiCK!". However I know that there is a much greater chance of someone wanting to pick up the magazine if it attracts your attention with bright colours and bright text. The cover must also feature a well known celebrity or icon that attracts your attention through eye contact. Along with this should be bold and exciting heading to make you want to open up the magazine and find out information as opposed to reading it online. As for the prices for magazines, 9 out of 15 of the people I asked said they were willing to spend £5 or more for a good quality magazine. This suggests that if they were willing to spend that much on a magazine then it would have to have sufficient and interesting information.
From my textual analysis, I know that the presentation of magazines like "FourFourTwo" make them stand out among other sports magazines as having a good amount of information but also a professional looking design, hence the reason why it is aimed at a much older and mature audience. These types of magazines use much longer and complex words for its audience rather than with magazines like "KiCK!", which are clearly aimed at children because of its use of such words as 'cool' or 'wicked'. However the reason why my magazine will be very different to this is because its presentation is much clearer and professional. This would be different to a kid's magazine which is often very messy or filled with pictures of well known footballers. Instead, my cover will feature just one main image, with a classic and smart looking title and attractive headings. This is because my target audience is going to be very similar to "FourFourTwo" because of its professional look. Also it will feature a lot less images, something that a child would not be interested in and more bored with compared to something like "KiCK!". My target audience specifically is people aged 17-40. However this is very flexible because while a lot of older people prefer to read newspapers, some would still read my magazine. Therefore I would place the audience anywhere from the 'C' to 'A' groupings because of age rating and the type of information you get from the magazine.
From my textual analysis, I know that the presentation of magazines like "FourFourTwo" make them stand out among other sports magazines as having a good amount of information but also a professional looking design, hence the reason why it is aimed at a much older and mature audience. These types of magazines use much longer and complex words for its audience rather than with magazines like "KiCK!", which are clearly aimed at children because of its use of such words as 'cool' or 'wicked'. However the reason why my magazine will be very different to this is because its presentation is much clearer and professional. This would be different to a kid's magazine which is often very messy or filled with pictures of well known footballers. Instead, my cover will feature just one main image, with a classic and smart looking title and attractive headings. This is because my target audience is going to be very similar to "FourFourTwo" because of its professional look. Also it will feature a lot less images, something that a child would not be interested in and more bored with compared to something like "KiCK!". My target audience specifically is people aged 17-40. However this is very flexible because while a lot of older people prefer to read newspapers, some would still read my magazine. Therefore I would place the audience anywhere from the 'C' to 'A' groupings because of age rating and the type of information you get from the magazine.
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